Nick Nomi

London content creation by a local

Expert  Travel           Writing

As a travel brand, your words inspire or get lost in the noise. Whether you're a hotel, travel agency, or lifestyle brand, you need captivating, immersive content that separates you from the bland repetitive churn of travel writing in the 2020s.

As an experienced freelance travel writer who studied at the University of the Arts London and, as an editor across trend forecasting, fashion and travel, I understand the importance of up-to-date bespoke content. I infuse my writing and content planning with a distinctly local voice, always considering what's new, what's hot and what's happening in London.

I specialise in creating powerful narratives with a local twist. I have on-the-day access to anywhere in London, whether you need a genuine perspective on a new restaurant opening, an itinerary of east-end pubs, an interview with a London local, or up-to-date photos for your London travel project.

Bespoke  London  Travel           Content

  • London-centric Content Creation: Full website content, each page cohesively crafted in line with your brand.
  • Property Descriptions: Ensure your property’s unique features inspire bookings, social interaction and wanderlust. Whether a holiday home or a hotel.
  • London Local Guides: Inspire your audience with detailed and engaging travel guides written by a local.
  • Blog Posts & Magazine Articles: Engage your readers with real, experiential, and relevant content.
  • Custom Travel Projects: Have something else in mind? Message me!
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10 years of London
Content Creation

  • Expertise: More than 10 years of writing for travel and hospitality across luxury travel, guides, reviews, magazines and ghostwriting with an initial background in the fashion and music industries.
  • Contacts: I have connections with London-based PR and travel brands
  • Personalised: My travel content is tailored to match your unique tone, goals, and audience.
  • Local Insight with a Global Perspective: Whether you're a luxury hotel in the west end or an editor needing a writer with proven experience in London, I marry my local insight to more than a decade of travel-knowledge with experience that has taken me from Yorkshire to Ninh Thuan.

Who
I
Work
With

    • Properties: New or old, let me bring your vision to life, through vivid storytelling, a connection to your history or forward vision.
    • Tour Operators: I’ll help you sell or craft your adventures and itineraries with a distinct London perspective.
    • Travel Agencies: Your expertise should be clear. Let me create or polish your London content with up-to-date, unique-to-you content.
    • Travel Web Developers: I craft copy that is naturally SEO-friendly, without the roboticism of a content mill (and no AI).
    • In Need of Inspiration?: Fresh, original ideas are my speciality, whether you need help with a book on London's minor sights, a ghost-written blog about London's alternative nightlife, or an interview with the best mixologists in town.

Brands I work with (across travel content, travel editorials and photography):


native english freelance travel writing based in London

London-Based Freelance Travel Writing and Photography

  • I create any type of travel content, whether remote or, if you need, on-site, with words that inspire bookings and build your brand. I also take photography assignments and you can see my photography across the web (A Small World Explorer, The Guardian, Kayak, Atlas Obscura), and here's my iStock/Getty profile.

    Web content for luxury travel brands. Editorial and magazine content including London destination guides, travelogues and interviews with local Londoners. Full websites with content planning and blogs. Ghostwritten eBooks for travel influencers and chefs.

Email me to discuss your project


Testimonials (→in situ)


Ghost Writing: Travel Book

"Nick has a 'writing style' which is so polished that his first draft becomes the final draft, and for that reason, I have never had to ask Nick to edit his work!"
- Stella. E

Blog/ Articles

His writing skills are excellent - highly engaging and tailored to audience. Strongly recommended.

Nikki. D

Email sequences

Nick was amazing. Very patient with us, clearly communicated, understood the brief and delivered excellent work.

James. A